Dynamic Orthopedics

Posted by Jeremy_Gottlieb The other day, my colleague Tom Capper wrote a post about getting more traffic when you can’t rank any higher . I was really pleased that he wrote it, because it tackles a challenge I think about all the time. As SEOs, our hands are tied: we’re often not able to make product-level decisions that could create new markets, and we’re not Google’s algorithms — we can’t force a particular page to rank higher. What’s an SEO to do? What if we shifted focus from transactional queries (for e-commerce, B2C, or B2B sites) and focused on the informational type of queries that are one, two, three, and possibly four or more interactions away from actually yielding a conversion? These types of queries are often quite conversational (i.e. "what are the best bodyweight workouts?") and very well could lead to conversions down the road if you’re try to sell something (like fitness-related products or supplements). If we shift our focus to queries like the question ...

Posted by Michelle_LeBlanc From gentle criticism to full-on trolls, every brand social media page or community sometimes faces pushback. Maybe you’ve seen it happen. Perhaps you’ve even laughed along as a corporation makes a condescending misstep or a local business publishes a glaring typo. It’s the type of thing that keeps social media and community managers up at night. Will I be by my phone to respond if someone needs customer service help? Will I know what to write if our brand comes under fire? Do we have a plan for dealing with this? Advocates are a brand’s best friend In my years of experience developing communities and creating social media content, I’ve certainly been there. I won’t try to sell you a magic elixir that makes that anxiety go away, but I've witnessed a phenomenon that can take the pressure off. Before you can even begin to frame a response as the brand, someone comes out of the woodwork and does it for you. Defending, opening up a conversation, or perhap...

Posted by goralewicz I recently published the results of my JavaScript SEO experiment where I checked which JavaScript frameworks are properly crawled and indexed by Google. The results were shocking; it turns out Google has a number of problems when crawling and indexing JavaScript-rich websites. Google managed to index only a few out of multiple JavaScript frameworks tested. And as I proved, indexing content doesn’t always mean crawling JavaScript-generated links. This got me thinking. If Google is having problems with JavaScript crawling and indexation, how are Google’s smaller competitors dealing with this problem? Is JavaScript going to lead you to full de-indexation in most search engines? If you decide to deploy a client-rendered website (meaning a browser or Googlebot needs to process the JavaScript before seeing the HTML), you're not only risking problems with your Google rankings — you may completely kill your chances at ranking in all the other search engines out ...

Posted by Danielle_Launders MozCon may be over, but we just can’t get enough of it — and that's why our team has worked hard to bring the magic back to you with our MozCon 2017 Video Bundle . You'll have 26 sessions at your fingertips to watch over and over again — that’s over 14 hours of future-focused sessions aiming to level up your SEO and online marketing skills. Get ahead of Google and its biggest changes to organic search with Dr. Pete Meyers, prepare for the future of mobile-first indexing with Cindy Krum, and increase leads through strategic data-driven design with Oli Gardner. Ready to dive into all of the excitement? Feel free to jump ahead: Buy the MozCon 2017 Video Bundle For our friends that attended MozCon 2017, check your inbox: You should find an email from us that will navigate you to your videos. The same perk applies for next year — your ticket to MozCon 2018 includes the full video bundle. We do have a limited number of super early bird tickets (our bes...

Posted by randfish What are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There's a laundry list of things to examine to determine which pages make the grade and which don't, from searcher behavior to page load times to spelling mistakes. Rand covers it all in this episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about how to figure out if Google thinks a page on a website is potentially low quality and if that could lead us to some optimization options. So as we've talked about previously here on Whiteboard Friday, and I'm sure many of you have been following along with experiments that Britney Muller from Moz has been conducting about removing low-quality pages, you saw Roy Hinkis from Simila...

Posted by SimonPenson Preface This post serves a dual purpose: it's a practical guide to the realities of preparing for voice right now, but equally it's a rallying call to ensure our industry has a full understanding of just how big, disruptive, and transformational it will be — and that, as a result, we need to stand ready. My view is that voice is not just an add-on, but an entirely new way of interacting with the machines that add value to our lives. It is the next big era of computing. Brands and agencies alike need to be at the forefront of that revolution. For my part, that begins with investing in the creation of a voice team. Let me explain just how we plan to do that, and why it’s being actioned earlier than many will think necessary…. Jump to a section: Why is voice so important? When is it coming in a big way? Who are the big players? Where do voice assistants get their data from? How do I shape my strategy and tactics to get involved? What skill sets do I ne...

Posted by AnnSmarty Have you noticed it's getting harder and harder to build referral traffic from Google? And it's not just that the competition has got tougher (which it certainly has!). It's also that Google has moved past its ten blue links and its organic search results are no longer generating as much traffic they used to. How do you adapt? This article teaches you to optimize your content to one of Google's more recent changes: featured snippets. What are featured snippets? Featured snippets are selected search results that are featured on top of Google's organic results below the ads in a box. Featured snippets aim at answering the user's question right away (hence their other well-known name, "answer boxes"). Being featured means getting additional brand exposure in search results. Here are two studies confirming the claim: Ben Goodsell reports that the click-through rate (CTR) on a featured page increased from two percent to eight...