Dynamic Orthopedics

Posted by Jeff_Baker A prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do trigonometry? Unlike art, content marketing and SEO aren’t subjective. The quality of the words you write can be quantified, and they can generate a return for your business. Most of your content won't do anything In order to have this conversation, we really need to deal with this fact. Most content created lives deep on page 7 of Google, ranking for an obscure keyword completely unrelated to your brand. A lack of scientific (objective math) process is to blame. But more on that later. Case in point: Brafton used to employ a volume play with regard to content strategy. Volume = keyword rankings. It was spray-and-pray, and it worked. Looking back on cur...

Posted by rjonesx. Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're looking to hire someone for it, it's a good idea to have a few rules of thumb. In today's Whiteboard Friday, Russ Jones breaks things down. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks, welcome to another great Whiteboard Friday. I am Russ Jones, Principal Search Scientist here at Moz. I get to do a lot of great research, but I'll tell you, my first love in SEO is link building. The 10 years I spent before joining Moz, I worked at an agency and we did a lot of it, and I'll tell you, there's nothing more exciting than getting that great link. Now, today I'm going to focus a little bit more on the agency and consultant side. But one takeaway before we get started, ...

Posted by AnnSmarty A few weeks ago I did a step-by-step article on building up your YouTube presence . When writing the article, I immediately had a follow-up idea on expanding my tips beyond YouTube. Since then, some of the comments have confirmed the need for this follow-up. The increasing interest in video marketing and diversifying your efforts is not surprising: According to HubSpot’s research 45% of web users watch an hour or more of video per day. That’s a lot if time our customers spend watching videos! And it's projected that by 2020, 82% of all consumer web traffic will be video. Obviously, if you are seriously entering the video marketing arena, limiting yourself to YouTube alone is not a smart idea, just like limiting yourself to any one marketing channel is probably never a good way to go. With that in mind, what other options do we have? More video hosting options YouTube is not the only major video hosting platform out there. There are a few solid options t...

Posted by Jes.Scholz Let’s play a game. I’ll show you an image. You type in the keyword to find the exact product featured in the image online. Ready? Google her sunglasses… What did you type? Brown sunglasses? Brown sunglasses with heavy frame? Retro-look brown sunglasses with heavy frame? It doesn’t matter how long-tail you go, it will be difficult to find that exact pair, if not impossible. And you’re not alone. For 74% of consumers , traditional text-based keyword searches are inefficient at helping find the right products online. But much of your current search behavior is based on the false premise that you can describe things in words. In many situations, we can’t. And this shows in the data. Sometimes we forget that Google Images accounts for 22.6% of all searches — searches where traditional methods of searching were not the best fit. Image credit: Sparktoro But I know what you’re thinking. Image SEO drives few to no sessions, let alone conversions. Why should I inve...

Posted by Lea-Pica If you find your presentations are often met with a lukewarm reception, it's a sure sign it's time for you to invest in your data storytelling. By following a few smart rules, a structured approach to data visualization could make all the difference in how stakeholders receive and act upon your insights. In this edition of Whiteboard Friday, we're thrilled to welcome data viz expert Lea Pica to share her strategic methodology for creating highly effective charts. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hello, Moz fans. Welcome to another edition of Whiteboard Friday. I'm here to talk to you this week about a very hot topic in the digital marketing space. So my name is Lea Pica, and I am a data storytelling trainer, coach, speaker, blogger, and podcaster at LeaPica.com. I want to tell you a little story. So as 12 years I spent as a digital analyst and SEM, I used to present insight...

Posted by MiriamEllis No marketing agency staffer feels good when they see a retail client getting reviews like this on the web. But we can find out why they’re happening, and if we’re going above-and-beyond in our work, we just might be able to catalyze turning things around if we’re committed to being honest with clients and have an actionable strategy for their in-store improvements. In this post, I’ll highlight some advice from an internal letter at Tesla that I feel is highly applicable to the retail sector. I’d also like to help your agency combat the retail blues headlining the news these days with big brands downsizing, liquidating and closing up shop — I’m going to share a printable infographic with some statistics with you that are almost guaranteed to generate the client positivity so essential to making real change. And, for some further inspiration, I’d like to offer a couple of anecdotes involving an Igloo cooler, a monk, reindeer moss, and reviews. The genuine pain ...

Posted by Dr-Pete I'm a lazy marketer some days — I'll admit it. I don't do a lot of manual link prospecting, because it's a ton of work, outreach, and follow-up. There are plenty of times, though, where I've got a good piece of content (well, at least I hope it's good) and I want to know if it's getting attention from specific sites, whether they're in the search industry or the broader marketing or PR world. Luckily, we've made that question a lot easier to answer in Link Explorer, so today's post is for all of you curious but occasionally lazy marketers. Hop into the tool if you want to follow along: Open Link Explorer (1) Track your content the lazy way When you first visit Link Explorer , you'll see that it defaults to "root domain": Some days, you don't want to wade through your entire domain, but just want to target a single piece of content. Just enter or paste that URL, and select "exact page" (once you ...