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Top SEO Tips for 2024 — Whiteboard Friday
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It's no surprise that in 2024, the main theme that we're going to see is how to manage SEO in an AI landscape. Crystal shares her top SEO tips to navigate this.
Have you googled yourself or your company recently? I bet you have, but this doesn’t mean you have a branded search optimization strategy. Brand-driven search is so much more than URLs you see ranking for your brand name. It’s an ongoing process that will result in higher conversions and more predictable buying journeys. Let’s start from the beginning. What is branded search? A branded (also referred to as brand-driven) search query is one that contains your brand or product name. Branded search includes search queries that include personal, brand-driven words, like your CEO or writers’ names. Why should your branded search be your marketing priority? There seems to be an obvious answer to this question. After all, great SEO starts with your brand , so branded SEO research should be any company’s priority. Yet, it’s quite unbelievable how many brands completely ignore search queries. Branded search is crucial for several important reasons: Brand-driven search is usually high...
In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. How's it going? My name is Jon Earnshaw. I'm the Chief Product Evangelist at Pi Datametrics, and today I'm going to be talking about a subject that is super close to my heart, and it's been close to my heart for over 15 years. When I was analyzing the SERP one day and I started to discover this unusual flux, and what I was seeing was content that was doing really well on page 1 and suddenly it drops. Then after a few weeks, we noticed that it wasn't dropping for no reason. This content was dropping due to other content somehow conflicting. Now, we know there's no such thing as a duplicate content penalty, and Google has always said that. But what we h...
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